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Our Story

American Shield is a young innovator in the design, marketing, and distribution of premium lifestyle products, including apparel, accessories, home furnishings, and other licensed product categories. For decades, our long-standing reputation and distinctive image have been consistently developed across an expanding number of products, brands, sales channels, and international markets. We believe that our global reach, breadth of product offerings, and multichannel distribution are unique among luxury and apparel companies.

Our Products & Brands

Since 2012, our distinctive brand image has been consistently developed across an expanding number of products, price tiers, and markets. Our products, which include bags/backpacks, beauty products, personal care products, accessories, and fragrance collections for men and women, as well as childrenswear and home furnishings, compose one of the world’s most widely recognized families of consumer brands. Reflecting a distinctive American perspective, we have been an innovator in aspirational lifestyle branding, our products emphasizing on sutra ad fashion and juggling functions and highter grade taste, we have had a considerable influence on the way people dress and the way that fashion is advertised and celebrated throughout the world. We combine consumer insights with our design, marketing, and imaging skills to offer, along with our licensing alliances, broad lifestyle product collections with a unified vision.


Life is always in motion. Everything from technology to lifestyle essentials should be able to go where you go. AMERICAN SHIELD continues to ensure whatever you need travels easily, safely, and stylishly with you.

For decades, we've been innovating the way people handle life on the go with smart design, superior quality luggage, and travel gear meant to deliver performance and style.

Built from vision. Created by precision. No matter what adventures, challenges or opportunities are in your path, AMERICAN SHIELD makes sure you’re prepared for whatever lies ahead.

But, always remember, it is not the mountain we conquer but ourselves.

Product Lines

Granit Backpacks

Delicate and easy to wear, perfect combination of classic and fashion.

American Shield Granite is a Fashion & Designer backpack that is specially designed and made in the USA. It is a smart design, superior, quality luggage, and travel gear ergonomically designed to make your travel easy, safe and stylish.

It’s made with an elegant, timeless customized design. It’s versatile, spacious, functional and multi-purpose, it’s designed with the capacity to contain any form of your travel material and fashionably designed to fit in any social gathering.

Although this generation is enjoying all new flavors of fashion, the fact is that the classic is always in. American Shield backpack Granite 25 is Forever Classic.

Amethyst Bags

- Qualities of peace, courage and stability.
- Spirituality, wisdom, sobriety, and security.
- Amethysts unique ability means it enhances almost every color in your wardrobe.

Almost all Amethyst Bags made of fine calfskin leather, its design unique and special, taste graceful and noble, durable and beautiful. Minimalism mixed with elegance, a polished option for every day or an evening out, the Amethyst shoulder bag is designed in qualited leather with clean lines, crinkled calf leather with quilted stitching. Will effortlessly store phone, ipad, makeup, wallet and keys. Elegance and simplicity is the focus on design, durable, easy to all-match. Perfect fit for necessities for work or leisure.

Basalt Backpacks

If you travel frequently or you have to carry your laptop from all over the world to the deal, if you want your backpack that makes you to stand out and look like a graceful lady or gentleman, if fashion is your passion, then Basalt Backpacks may be custom-made for you.

When traveling, becoming productive is about changing not only your behavior, but also your office environment, work style and backpack. Basalt Backpack, Keep your personal things and laptop in a separate place, concise and easy, fashionable elegance, convenient and practical, and both individual character and function. More importantly, very good waterproof performance, even if it rains, Basalt Backpack also protect your computer and personal things from the rainwater.

Elegant and timeless design - versatile, spacious, functional and multi-purpose. At home in the office or when travelling, take Basalt Backpack, you will find happiness of your own.

Peridot Lightweight Backpacks

- Love, truth, faithfulness and loyalty
- Fame, dignity, and protection

Simplistic and elegant design that will look good in any situation. The strong hooks will keep valuables secure when chasing your next train or flight.

Made with thin, lightweight, strong nylon for durability and better water resistance. Metal hooks close the main backpack compartment, which contains a main compartment and two smaller inner pockets for your smaller belongings such as phone or wallet etc. The inner lining is made of a soft and luxurious polyester fabric.